November marks the rapid approach of peak holiday season – the culmination of Q4 gifting and end-of-year appreciation initiatives. It’s easy to keep your pitching eye on those major initiatives, but don’t discount opportunities in November to stand out in a sea of red and green holiday campaigns. Here are a few suggestions for clients in industries from hospitality to dance.

Nov. 2: World Ballet Day

This annual celebration is a collaboration among several of the world’s leading ballet companies that aims to foster appreciation for the art form and to offer a behind-the-scenes glimpse into the world of dance.

PITCH: Dance studios or ballet companies should host a family-oriented event to engage more kids and young people with ballet.

Ballet slipper magnet (SS103) from Magnet America (asi/68519)

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Nov. 5: Eating Healthy Day

Celebrated on the first Wednesday of November each year, Eating Healthy Day is, as the name suggests, meant to encourage healthy habits and nutrition – eating lots of fruits and vegetables, focusing on lean proteins and whole grains, and drinking plenty of water.

PITCH: Cater a healthy office lunch, and order branded food storage containers for employees to take leftovers home – and encourage healthy packed meals for their next trip to the office.

Bento box (AA-EC77A) from Promoful/PMGOA (asi/79982)

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Nov. 12: National Happy Hour Day

The term “happy hour” may date back to the days of Prohibition, but its age doesn’t make it any less of an American staple for post-work drinks and nibbles.

PITCH: Suggest that clients host a team-bonding or brainstorming-based happy hour at a local favorite spot – complete with a bit of entertainment as well as libations.

Tabletop tumble tower (AG0271) from Showdown Displays (asi/87188)

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Nov. 27 - Dec. 5: National Tree Week

National Tree Week is technically a U.K.-based observance, but with the increasing importance of sustainability in the promo industry all around, an end-of-year campaign pitch focused on the natural world would hardly be out of place.

PITCH: Recommend that clients have trees planted on behalf of the company – and give out seeds or planters to employees to show end-of-year gratitude, and to do some planting of their own.

Modern Sprout rooted candle (101462) from Gemline (asi/56070)

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Nov. 30: National Mason Jar Day

Mason jars were patented way back in 1858 and have been used by canners and cooks alike ever since – though they experienced a particular revival during the 2010s as decoration and drinkware.

PITCH: Local bars and restaurants should offer cocktail, mocktail or coffee specials in branded mason jars to attract shoppers out and about during holiday shopping season.

Mason jar glass (4645-EV) from Evans Manufacturing (asi/52840)

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