Country musician Luke Combs has long crooned about his love for a certain beverage, and his newly announced collaboration with Miller Lite will bring this appreciation to stages and shelves across the United States.

Molson Coors announced Tuesday that Miller Lite will be the official beer partner of Combs’ “Growin’ Up and Getting Old” tour. The brewing company will sell limited-edition cans wrapped with co-branding and the name of Combs’ 2019 hit, “Beer Never Broke My Heart.”

Miller Lite and Luke Combs teamed up to create this commemorative trucker cap, among other limited-edition merch.

When fans purchase the Miller Lite x Luke Combs Tour Trucker, a commemorative hat, they also get the chance to win merchandise and tickets to one of Combs’ concerts. Retailing for $19.99, the hat centers a co-branded patch alongside “2024 tour” and wheat, four-leaf clover and hourglass icons.

While it’s unclear if Combs’ cans will be available in stores, the trucker hats are available for purchase online, released in daily batches at 8 a.m. until sold out. Purchasers are automatically entered in the sweepstakes for free merch and concert tickets.

Combs’ stadium tour kicked off last Saturday in Milwaukee, where he toured Molson Coors’ brewery and factory. He posted a photo on Instagram of himself wearing a hard hat and safety vest, standing in front of a wall of co-branded cans.

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A post shared by Luke Combs 🎤 (@lukecombs)

This isn’t Combs’ first collaboration with the beer brand. Another limited-edition can was released in 2022, featuring a portrait of Combs and images related to his songs.

As he has shown in his lyrics and music videos, Combs is a longtime fan of Miller Lite. In his 2019 song “Lovin’ on You,” Combs sings, “I like a sunrise, duck blind, Birdie on a par five, Miller Lite before noon.” And in his 2018 music video for “She Got the Best of Me,” he can be seen sipping from a bottle of the brew.

“She Got the Best of Me” music video. 8.13.18.

Join my fan club to be one of the first to see it: https://t.co/c0ZD98lYUJ pic.twitter.com/TUSFerHPr1

— Luke Combs 🎤 (@lukecombs) August 10, 2018

“He’s the most genuine brand fan we could have asked for,” Miller Lite representative Jamie Rubinstein told Beer & Beyond. “We’re excited to share his love for Miller Lite with consumers this summer.”

Born and raised in North Carolina, the 34-year-old singer sprung on the country scene in 2017 with “Hurricane” and has been a mainstay ever since. Most recently charting with a cover of Tracy Chapman’s “Fast Car,” Combs has been nominated for multiple Country Music and Grammy Awards.

You can catch Combs (and Miller Lite) on tour until August.

Beer brands often get creative with collaborations and merch offerings. Earlier this year, for example, Miller Lite gave QR-code emblazoned jerseys to fans, rather than shell out for a Super Bowl ad. Other fun promo campaigns have included booze-infused ice cream inspired by dive bars and DIY beer-can guitars.