Is your approach to selling as effective as it could be?

Are you getting the most compelling product information to your clients? Are you delivering the right material in such a way that they’ll read it immediately?

If you’re using stacks of sell sheets and catalogs, then probably not. Digital marketing is a better way.

According to Marketingsherpa.com, 72% of U.S. adults prefer email communication over any other type of communication with companies. Businesses that reach out via email increase client reach and decrease costs to reach them.

Online engagement helps too. The majority of B2B buyers (55%) say they search for product and vendor information on social media, according to the experts at Meltwater.com.

Many promotional products distributors are on the right track. Distributors’ sources of new business, according to Counselor magazine’s latest State of the Industry survey, have or plan to increase use of the following communication channels.

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