What’s new and in style? Lauren Cocco, Vantage Apparel’s Director of Merchandising, shares the latest in what's trending in promotional apparel including fashion influences, key industry products and new decoration ideas.

VERSATILITY

• Look for “do-it-all” or transitional items that can be worn all day and for multiple uses. These styles can have different looks and easily go from casual to athletic to sophisticated, depending on how they’re styled.
• For example, there are multiple looks for the same quarter-zip pullover: layered over a henley and paired with jeans and sneakers for a casual look, the same piece over a button-down shirt for a more upscale office look, and with leggings and gym shoes for an athletic look.
• The lightweight pullover, button-down and Henley shirts are great year-round, all-season items. These items can be worn alone or as a layered ensemble.

COMFORT

• Much like everyday wardrobes, clients are looking for comfort in their apparel.
• Comfort is often associated with cozy cottons, softness and stretch.
• Many performance-based fabrics are being blended with natural fibers or engineered to create a cotton-like feel. Stacked pullovers and layered vests are good examples of this natural performance trend.
• Fabrics with spandex or 4-way stretch are also preferred - think more mobile and less restrictive.
• The Greg Norman Foreward series polos are an example of performance-based fabrics. These polos are blended with cotton, are super-soft to the touch, lightweight and breathable.

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