With the year coming to a close, it's time to pitch end-of-year gifts and incentives. Outerwear should be at the top of your list of products to sell. In this gift guide, we're sharing sales-driving stats, top styles and decoration tips so you can close more outerwear orders and end Q4 with strong sales.

Fast Facts: Why Outerwear Makes a Great Gift

The demand for logoed outerwear is high. Each garment comes with loads of benefits for your client's brand – and your bottom line. Check out these statistics from the August 2019 issue of Counselor magazine on why this product category is so profitable.

• 67% of consumers own logoed outerwear.
If your clients are looking for a promo with mass appeal, this is it. Thanks to being both fashionable and functional, branded coats and jackets are a winter closet essential.

• 42% of women wear their promo outerwear at least once a week.
While both men and women wear their branded gear often, clients with a mainly female audience will get even more impressions.

• Every logoed outerwear item generates an average of 6,100 impressions over its lifetime.
And better still, a piece of branded outerwear that costs $20 has a cost per impression of just 3/10 of a cent.

• Recipients keep promotional outerwear for 16 months, on average.
And don't think the impressions end there: 68% of people give their promotional outerwear to someone else after they're done with it, giving a second life to your client's advertising spend.

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