The Counselor 2018 State of the Industry Report found that apparel makes up 36.8% of distributor sales, but could make up more if you’re savvy at upselling. That doesn’t mean pushing products your clients don’t need – it means pitching smarter.

Try presenting apparel programs: a selection of styles that serve your clients in unique ways, making it worthwhile to invest in them all. Increase your apparel profits by pitching programs to these top markets.

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