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Strategy

Kitting Made Easy: Create Custom Mailers in 5 Simple Steps

Kitting is the promo tactic you need to know. Not only can offering this fulfillment service help you win more orders, it also creates a more impactful experience for the end-user. New to kitting? No problem. Find out how to get started by following these five simple steps.

Kitting boxes

What Is Kitting?

Kitting is a process in which separate but related items are branded, bundled and mailed out together as one unit. For example, consider a skincare company that might combine a cleanser, toner exfoliator and moisturizer into one customized package to be sent directly to the consumer for a branded unboxing experience.

In the promotional products space, kitting means distributors can sell multiple different products to clients and have their supplier partner (such as Unicorn Line, a one-stop shop for printing and kitting) take care of all the branding and bundling on the back end for them. The only thing distributors like you have to do is place the order and Unicorn Line will handle the rest. End-users will then be mailed a custom branded package filled with all the promos you picked and sold to your client for a truly unique and impactful unboxing experience.

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