Strategy November 08, 2021
The Best Distributor Business Practices to Grow Sales & Profits
We all want to expand our business, but that often feels easier said than done. Thankfully, The Ampersand Group is sharing four quick tips you can put into practice right now to boost sales and profits and reduce wasted time and stress.
#1: Spend less time on administrative tasks.
Let’s face it, you should focus your time doing what you do best, which is serving clients and bringing their promotional ideas to life. If you feel like you don’t always have time for client calls and meetings, it’s time to make a change. There are other ways to do back-office tasks like entering purchase orders, obtaining quotes or handling invoicing. Consider incorporating new technology like order-entry software that streamlines billing, financing, tax reporting and inventory management. You could hire a seasonal intern or even become a member of a distributor support group, and you’ll be able to move these to-dos off your plate.
#2: Seek out new sales opportunities.
It’s very easy to get stuck in a routine of keeping your existing clients happy. While this is important, if you never reach out for new business, you’ll fall behind on your goals. Stay up to date on the latest industry research as well as new businesses in your area to find out which industries are booming and where there’s potential for sales. Another option is to become part of a distributor support group that specializes in a range of product categories beyond promo alone, such as print, packaging, office supplies and PPE products. An established organization with easy e-commerce services can help get your foot in the door with Fortune 100 companies that expect that level of ease, or you can simply improve your services for your current large accounts.