Back-to-school shopping happens over an eight-week period from early July to late August and will account for more than $27 billion in sales in the U.S. in 2018.¹

So what’s a great way for your customers to cash in on the second-biggest sales season of the year?

Logoed activewear. More than half of all back-to-school shoppers in 2018 will belong to the millennial age group,¹ which already spends over $2 billion a year on activewear.² When you do the math, it’s clear for shoppers between the ages of 22 and 36 — such as parents or college students — activewear will be a hot commodity.

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