Product Hub July 21, 2020
5 Creative Ways to Sell Sun Protection
Don't think stay-at-home orders and social distancing mean sun protection promos aren't needed. In fact, you can achieve more orders than ever if you understand how to position this category to speak to current needs. Use these simple tips to get started.
#1 - Protection Without Touching Your Face
We all know the importance of avoiding touching your face to mitigate the spread of germs and infection – but about what about when you need to apply sunscreen? That's not a problem with touch-free sunscreen. Speak to health concerns while also promoting sun safety with innovative solutions end-users can apply without rubbing lotions on skin with their hands, ensuring SPF protection and disease prevention.
#2 - Source Products Made in the USA
Another top concern for businesses right now is uncertain order information. With many suppliers operating at limited capacity, you may encounter delays and sudden changes after ordering. Combine that with the drawn-out journey of overseas shipping, and you risk being left with little info to communicate to customers during the delivery process. Reduce your risk by presenting only domestic-made goods. Each order has a shorter distance to travel and it will be easier for you to stay on top of any restrictions your supplier might be experiencing. Remember, communication is key for instilling trust and goodwill in your customers.
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