Technology is rapidly changing the way we work. In what seems like the blink of an eye, we’ve had to embrace new ways to meet customer expectations. At the same time, we’ve seen a shift in consumer behavior, leading to an increase in e-commerce sales. While the spike has been largely driven by the pandemic, it shows no signs of slowing down. The future is here and there’s no going back. What’s more, embracing technology and finding smarter, faster ways to meet customers where they are will be key to thriving.

It should come as no surprise e-commerce is the next frontier for promo: 48% of distributors and 38% of suppliers already have e-commerce capabilities in place, per the Counselor 2020 State of the Industry Report. What’s more, retail e-commerce sales have seen a massive 14.9% lift from just 2018 to 2019, per DigitalCommerce360, with consumers spending a whopping $601.75 billion in online retail sales just last year. The convenience, speed and efficiency we experience as consumers is coming to the B2B space sooner than some may think. For many, it’s already here.

One company at the forefront of this evolution is Scalable Press. Since 2012, they’ve been using tech to help distributors and e-commerce merchants get custom promos into the hands of their customers faster and easier. How? By consolidating the order process and integrating with top suppliers to source blank goods as well as handle the decoration and fulfillment.

Scalable Press is now streamlining the sales process one step further by integrating with BrightStores, the company store platform designed exclusively to support promotional product distributors. The new integration automates the order fulfillment process and eliminates the cumbersome administrative tasks associated with order management. No more exporting data, generating purchase orders or communicating project statuses to your customers. Scalable Press does it all for you! So how does the integration work? To get started, register for accounts with BrightStores and Scalable Press and connect the two accounts using the new integration. Once connected, Scalable Press will help you generate design IDs to associate with your products. Next, add products to your store by tapping into Scalable Press’s catalog of over 3,600 products from alphabroder, SanMar and S&S. And that’s it. You’re ready to take orders! Every time a customer places an order through your BriteStores site, it will automatically be sent to Scalable Press to handle the blanks, decoration and shipping. The end result? A more streamlined way for distributors to fulfill orders fast and remain competitive in what’s increasingly becoming a tech-driven world.

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