Strategy May 18, 2020
Leather Sales Guide: How to Sell Journals, Notebooks, Bags, Accessories & More
Are you cashing in on the demand for high-end leather goods? If not, you’re missing out on major sales. Become an expert on how to position handcrafted leather products to clients of all sizes and spends. Then, plan for your next presentation with popular products and key selling points that impress.
Premium Leather Selling Points
Handcrafted leather promos aren’t like every other product, so understanding their core selling points is crucial. Include the product features below in your next sales call or presentation to convey how impressive and impactful these items truly are.
• High Perceived Value
End-users will recognize that leather promos are high-end goods, not cheap freebies. Help your clients impress consumers by being willing to invest in luxury goods for giveaways, creating a strong brand association with prospective customers.
• Built to Last
Leather products and longevity go hand-in-hand. In fact, Rustico began their business because they were fed up with flimsy notebooks and journals that would fall apart. Share this story with your clients to drive home how durable these premium products are and how they'll get more impressions over a long period of time.
• Leave Your Mark
For promos to be effective, they must make an impact. End-users will be thrilled to get leather goods and those feelings will increase brand recall. Additionally, you can leave more of a lasting impression with high-end decoration. Rustico can laser engrave, foil or deboss any item with a company logo.