“Sustainability” is the word to know this year. Consider this your crash course on how to identify true sustainable products from “greenwashed” alternatives. Plus, you’ll gain access to helpful sales tools and discover popular products that speak to sustainable demand.

What Is a Sustainable Product?

The word “sustainable” gets thrown around a lot, so let’s make sure we understand what it means. Sustainable products are those that provide environmental, social and economic benefits while protecting public health and the environment over their entire life cycle, from the extraction of raw materials until the final disposal of the finished good. Sustainable products meet these needs in the present day without leaving a negative impact, which allows future generations to do the same. Simply put, you can consider sustainability the ability to be maintained at a certain rate or level that doesn’t result in harm or destruction.

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