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Strategy

Holiday Forecast: How to Create & Sell Cost-Effective Gift Sets

The end-of-year holidays are quickly approaching, and this year we have much to be thankful for. While your clients still want to purchase gifts for staff, clients and essential workers, their budget and specifications will be different than years past. Learn how to provide promotional presents that are both cost-effective and speak to the current climate with these helpful tips.

Holiday Gift

#1 – Pamper With Health & Wellness Promos

2020 was a big year for self-care. Stressful times call for increased focus on mental and physical wellness, and personal care promos speak to that need perfectly. End-users will be ecstatic to receive self-care items that are both practical and pampering. Help clients create their own custom self-care kits by combining products like lotion, lip balm and items infused with essential oils. Recipients will recognize that your client's company cares about their health and happiness in addition to their business.

#2 – Mix and Match to Make Custom Sets

Unique clients deserve unique solutions. Rather than choosing from pre-set gift options, recommend your clients create custom sets that speak to their specific audience. By picking promos à la carte, you'll provide a personalized experience that will be appreciated and remembered the next time they have to place an order. That personalization will make an impact on end-users, too, resulting in end-of-year gifts that are ultimately more effective than stock options.

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