With the world finally returning to normalcy, businesses are looking for ways to get back out there and brand themselves with a bang. Get creative and help your clients appeal to the changed consumer landscape with unique promos, innovative imprints and original uses you haven't thought of, until now.

#1 – Make Emotional Connections With Nostalgia

Throwback trends are all the rage in retail, from apparel to accessories to personal care products. It's hardly a surprise why: After a stressful, intense year, consumers are looking for comfort and familiarity in the form of nostalgic favorites that transport them back to the "good old days." Advise your clients to capitalize on this throwback appeal by presenting tried-and-true products from the past. Whether their promos feature retro-cool imprints and graphics or familiar scents and flavors, end-users are sure to remember the company that took them back to their childhood. 

Nostalgia Marketing Fast Facts

Research from GlobalWebIndex shows that nostalgia can make people more optimistic and have a positive influence on their actions – including purchase behavior. It's also an emotion almost everyone experiences, with 8 in 10 respondents reporting that they feel nostalgic occasionally and 4 in 10 reporting that they do often.

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