Ah, summer: The season of sunshine, sand and … sunburnt lips? Lip balm is in hot demand this season thanks to its moisturizing and sun-blocking benefits. We’re breaking down the top markets for lip balm orders along with summer-approved products your clients (and their lips) will love. Mwuah!

1. Hotels & Resorts

Beaches and sunburn often go hand-in-hand, but it doesn’t have to be that way. Your clients can capitalize on this summertime need with promos that offer sun protection, such as lip balm. While sunscreen is important, travelers often forget their lips can burn too. Not to mention, lip balm is a common item vacationers leave at home, throwing a wrench in their plans if they get burnt on the beach. Tell your clients they can come to the rescue by giving away lip balm with a high SPF, ensuring soft lips and smooth sailing on their vacay.

Bonus Tip: Score Gift Shop Sales

Don’t forget that gift shops are big business with hospitality clients. In fact, last year the gift shop and cards industry accounted for $17 billion in revenue, per IBISWorld. Let your clients know lip balm makes a great giveaway and is also a popular product to stock in gift stores. Vacationers won’t hesitate to buy a couple of tubes if it means their lips will stay safe from sunburn on their trip.

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