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Strategy

6 Reasons Blankets Are Must-Sell Branding Tools

It's time to get comfortable pitching these cozy and creative promos. Blankets are full of benefits your clients and their customers will love. We're breaking down the top selling points you need to include in your sales presentations to bundle up more orders before the year is through.

Reason #1: High Perceived Value

Every client wants promos that look expensive, but not the expensive price tags that come with them. Luckily, that's not a problem with promotional blankets that boast a high-end feel, even in budget-friendly styles. Whether your clients opt for the highest-tier wool blankets or cost-effective fleece throws, recipients will be impressed when they receive such valuable gifts for free. Not only will this make consumers more likely to engage with your clients, it will also help you stand out as a provider of high-end goods at great prices.

Reason #2: Longevity

Forget about promos that are used once and thrown away. Provide your clients with the incredible cost-per-impression of blankets, and they'll be looking at reusability for years and years. Don't believe us? Think back to your childhood home: We're willing to bet there are still blankets from your youth draped over your couch, and that they're just as beloved as when you were a kid. Tell your clients their brand name could be on those blankets, creating an emotional attachment between their company and target consumers over time.

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