Strategy May 17, 2021
How to Tee Up for More Orders With Golf Apparel
Welcome to the golf renaissance. While social distancing made most group sports difficult last year, golf was the one activity players could still enjoy safely outside with others. With the weather getting warmer once again, now's the time to gear up for golf apparel sales. Make more green by helping your clients hit the green – we've got all the stats, sales tactics and top products you need right here.
Branding Benefits:
Why Golf Apparel Works On and Off the Course
Educate your clients on why golf apparel is worth investing in. Not only does this category fulfill a current consumer need, but it also ensures everyone looks polished and professional off and on the course.
- Performance Fabrics & Features
Moisture-wicking, thermal regulation, stretch and flexibility? Golf apparel has it all. Players will stay cool and dry from hole one to hole 18, while stretch fabrics and ventilation ensure maximum comfort on and off the course.
- Weather Resistance
Your clients won't have to let inclement weather get in the way of their event thanks to wind- and water-resistant fabrics. Best of all, if consumers are caught in the rain, they'll appreciate high-quality apparel that keeps them as comfortable as possible.
- High Perceived Value
Deals are often made on the golf course and giving important guests high-quality apparel is a great way to woo them and make them more inclined to work with you. Thanks to polos with high-end appeal and retail-approved style, these apparel picks will go a long way with impressing big-shots at networking or charity events.
- Longevity
Golf apparel isn't a flash-in-the-pan trend. These time-tested styles and silhouettes won't fall out of favor – they'll remain a popular sell with your clients for years to come. Not only does that mean it's a product category you can count on, but it also means clients are likely to come back to you for reorders year after year.
- Color Choices
Corporate clients need their apparel to match their brand, so you'll want to offer a big selection to choose from to ensure you have what they need. Perry Ellis International carries golf apparel in plenty of styles and shades, which means you'll never have to miss out on an order because you can't match a company's colors.