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Strategy

The Evolution Of One Everyday Product

Some people think the promotional products industry is behind the times. We beg to differ. In fact, one everyday product you probably have in your home has undergone a revolutionary change, and it all started with a supplier in our very own industry. Believe it or not, we're talking about the flashlight.

 

It was the first change of its kind in over 100 years. You might wonder why this innovation took so long in the first place; as it turns out, this stagnation in development was intentional – until one supplier went rogue.

In this case study, we're unraveling the mystery of the evolution of the flashlight and explaining why you need to work with a supplier that provides products no else can.

Click here to learn more.