Strategy January 16, 2023
Winter Trend Spotlight: How To Sell Cozy Cold Weather Accessories
It may be cold outside, but your sales numbers can still be hot by taking advantage of the biggest wintertime trends. Start the year strong by presenting clients cozy cold weather accessories, each of which speaks to a specific fashion influence or delivers on a timely consumer demand.
Product Trend # 1: Trendy “Teddy” Fuzzy Socks
Perhaps the biggest cold weather fashion trend is the popularity of sherpa, shearling or “teddy” fabrics. Inspired by the plush soft material of a teddy bear, you’ll find this cozy trend everywhere, from celebrities like Selena Gomez and Kim Kardashian to runway shows for big brands like Stella McCartney, Chanel and Miu Miu.
Fuzzy socks are a cost-effective way for your clients to take advantage of this popular fashion trend without overspending. By investing in wearable accessories like socks, they can provide recipients with that “wrapped up in a hug” feeling the teddy material provides, but for their feet instead – a much appreciated benefit during the cold winter months!