New year, new sales opportunities. 2020 threw us all for a loop, but 2021 is here for a fresh start. Start the new year with strong sales by getting creative and providing clients with promo ideas perfect for ramping business back up as a new chapter begins. Here's what you need to know for a profitable and productive year.

#1 – Encourage Good Health in the New Year

Wishing others good health for the new year isn't a new concept, but it's certainly more important now than ever. Whether your clients plan to hand promos out in person or send them via direct mail, PPE products are still an excellent way to keep recipients safe and communicate that your clients care. Think beyond company logos and consider adding thoughtful messages like "Wishing you health and happiness this year and beyond" or "Stay safe and we hope to see you soon!".

#2 – Win Favor With Wintertime Wearables

Although a new year is upon us, the cold weather isn't over yet – and depending on where your clients are located, it might even be a year-round occurrence. It's important to think about all seasons and all climates, beyond just what the sky is doing near you. This is especially true for wearables, which won't be worn at all if they're not weather-appropriate. Socks are a safe bet, as they're necessities all 365 days of the year.

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