The snow has melted and warm weather is (finally) right around the corner, bringing with it a new season filled with apparel sales opportunities once again. No garment collection encapsulates that spirit of excitement and adventure that spring brings with it quite like the Festival Collection by Next Level Apparel. To help you start off Q2 strong with as many wearable orders as possible, we’re sharing all the info you need to know on why this collection is so timely, who to sell it to and which key features to highlight on your sales calls.

Festival Collection Overview 

First things first: What is the Festival Collection? This bright and bold collection from Next Level Apparel was designed to embody the free-spirited, the bold and the restless. Inspired by “festival season” (think: the summer concert season known for events like Coachella and Lollapalooza), this collection combines fashion-forward retail style, trendy and tuned into influencer culture and the laid-back bohemian lifestyle festivalgoers are known for.

The result? A versatile, contemporary apparel collection that appeals to modern-day consumers and encapsulates current trends.

Key Product Features

The Festival Collection has no shortage of selling points that will excite your clients and exceed expectations. Educate on all the reasons why these garments are unlike any other by explaining the key product features below.

• Made from Next Level Apparel’s founding fabric
This supplier’s signature fabric blend is constructed with a 40s lightweight drape for fashion-forward cuts and stylish silhouettes. It’s also made with enough polyester to allow for vibrant sublimation decoration, as well as enough cotton to give a natural, soft hand feel.
• Updated fashion-forward women’s styles
Next Level Apparel saw a gap in the industry for modern ladies’ styles. Most ladies' cuts were targeting juniors, featuring tight cap-like sleeves, thick rib and improper grading. The Festival Collection corrects these issues and more, resulting in comfortable and flattering women’s garments that end-users will want to wear and will feel good in.
• The ultimate in versatility and mobility
The Festival Collection is truly optimized for any situation. Featuring Next Level’s most lightweight fabric to date, these garments are extremely breathable and silky soft for total comfort for the wearer, no matter where life takes them.
• Retail-inspired garment details
This collection is not made up of your run-of-the-mill promotional T-shirts or tanks. Instead, you’ll find all the latest retail trends, such as set-in collars, raw edges, self-fabric bound V-necks and armholes, drop tail hems and so much more.
• A printer’s dream fabric
Sublimation, heat transfer, screen-print, oh my! Because of the unique polyester/cotton blend these garments are made out of, you can provide your clients any type of decoration they want – from single-color imprints to stunning full-color graphics.

Target Markets

As mentioned above, one of the greatest facets of the Festival Collection is how versatile it is. There’s no shortage of businesses and brands you can present these styles to. Consider some of these popular end-buyer suggestions from Next Level Apparel to get started.

• Resortwear: Vacation resorts and rentals, hotels, souvenir shops
• Athleisure: Gyms, fitness studios, supplement brands
• Retail: Malls, boutiques, small businesses
• Collegiate: School spiritwear, college recruitment, campus bookstores
• Bars/Restaurants: Staff uniforms, branded apparel available for purchase
• Entertainment: Merchandise for concerts, comedy shows, venues
• Giveaways: In-person and virtual events, in-store promotions, product launches

Ready to ramp up your apparel sales? Check out Next Level Apparel to learn more about the Festival Collection and other trending styles.

Click here to learn more.