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Strategy

Distributor Pro Tips: How to Differentiate Your Offerings & Exceed Expectations

With businesses back open and events kicking into high gear, competition is fierce among distributors to capture promo orders. Set yourself apart from the pack by providing better products, ideas and services. These distributor pro tips make it easy.

Young woman with clipboard

#1: Recommend top retail brands.

The promo industry is always right behind retail, taking cues to learn which products, trends and features consumers prefer in a constantly evolving landscape. If your clients are looking for the most of-the-moment promos, go right to the source and recommend products made by leading retail favorites.

To accomplish this, seek out suppliers who are partnered with big brand names, rather than try to sell styles inspired by the originals. Not only will clients feel more confident putting their brand name on products already known for their reputable retail quality, these brand-name goods usually boast a higher price tag – which can mean more revenue for you too.

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