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Strategy

Winter Sales Tips: How to Sell Athleisure for Cold Weather

Don't let your athleisure sales end with summer. There are plenty of opportunities to sell performance wear in the fall and winter if you know which styles to suggest. Discover how to position athletic apparel this Q4 to end the year with happy clients and lots of good business.

Product Type: Tops
Why Cold Weather? Layerability

While cold weather may bring heavy hoodies and sweatshirts to mind, don't discredit the importance of lighter tees and tanks. Layerable pieces are necessities to wear under those garments, and performance features will keep end-users comfortable underneath all that apparel.

Additionally, workout tops are appreciated year-round, whether recipients are going for a crisp fall jog or heading to the gym. Provide your clients with the most impressions possible and make sure athletic tees are included in your sales presentations.

Bonus Tip: If your clients have their hearts set on heavy-duty garments, recommend athletic T-shirts as add-ons. Thanks to their affordable price points, you'll have an easier time pitching these styles than you would with more expensive apparel types.

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