Love is in the air, and you're going to love this promo idea. It's time to play matchmaker for the most profitable partnership in promo: traditional promo products and promotional printing. Find out why these two lovebirds complement each other perfectly, plus how to increase your revenue by playing Cupid for both of them. Let's begin!

What Is Promotional Printing?
Promotional printing includes marketing materials like business cards, brochures, flyers, posters and more. These business essentials go hand-in-hand with traditional promos because your clients are likely already buying them – but they could be buying them from you. Use this matchmaker guide to discover which traditional products (like pens and bags) can help you easily score add-on sales by pairing them with premium print products from DFS.

Contestant #1: Pens
Meet the first promo ready to be set up with print product: pens. Writing instruments are staples in the promotional products industry, and these seemingly simple items are rife with add-on opportunities. Why? Pens aren't just great giveaways, they're also must-haves for every business. While you're discussing traditional promos your clients need for their company, ask them if they've stocked up on branded printed products to introduce promotional printing in a natural way so clients won't feel like you're pushing for an upsell – they'll appreciate you anticipating their business needs.

Who’s Behind Door #1

• Invitations & Envelopes
These print products are ideal for businesses that host events. Whether they're planning trade shows, seminars or grand openings, branded invites and envelopes add a personal touch and demonstrate the prestige of the big event. Suggest clients fill them out with their promo pens to add a handwritten message inside.

• Notepads
Branded notepads are an economical and effective way to get your client's products and services in front of the right audience. Not only can they be used by staff or handed out as giveaways, they also make excellent mailers to promote a new business initiative. Plus, no notepad is complete without a pen to write on it, making this an easy upsell.

• Business Cards
Business cards are crucial – they're the first impression your clients make on their audience. They pair perfectly with pens because they can also be used as loyalty cards or appointment reminders, so writing on them is a must. DFS carries a wide variety of styles and sizes (including eco-friendly and premium soft-touch finishes). You'll find the optimal product type for your client's brand and budget.

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