Strategy May 06, 2024
Local Sales Roadmap: Homegrown Opportunities for Full-Color Printing
When it comes to full-color printing sales opportunities, look no further than your own backyard. Take a walk through town to discover local business needs for branded print products as well as in-depth research and sales strategies to win the order for every 9-5.
Hospitality
From luxury hotels to bed and breakfasts, and fine dining restaurants to local watering holes, the hospitality industry is rife with local businesses that depend on full-color printing products and business items to thrive. With a desire to deliver an exceptional experience to their customers, hospitality businesses want every touchpoint they have with guests to delight and drive repeat business, as word-of-mouth advertising is especially important to this industry. Make the sale by imagining you’re a hospitality patron yourself and identify the full-color print needs for each step of the guest experience – from check-in to being seated, to ordering food and beyond.