February is full of observances that mark connection, care and appreciation. Share the love from Valentine’s Day by suggesting that clients shine their promotional spotlight on the people who make a difference – whether that’s employees, customers or community members. Find a few creative ways below to help companies across verticals plan ahead for February campaigns celebrating everyone from unsung caregivers to organ donors.

Feb. 1: National Dark Chocolate Day

This observance comes at an opportune time for eager celebrants to ditch their New Year’s resolutions and indulge – albeit with a supposedly more heart-healthy sweet treat.

PITCH: Bakeries or other specialized retailers can provide targeted giveaways to existing customers or in a mailer to potential new clients.

Dark chocolate espresso beans (MD-DCE-E) from NC Custom (asi/44900)

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Feb. 3: National Women Physicians Day

National Women Physicians Day commemorates the birthday of Elizabeth Blackwell, the first woman to receive a medical degree in the United States. Today, it’s a celebration of female physicians around the country and serves to highlight the importance of gender equality in healthcare.

PITCH: Programs for women in medicine at medical schools or hospital systems should give a special shout-out to their members with a thoughtful apparel item.

Columbia women’s soft-shell jacket (A-C2203WO) from Ball Pro (asi/38120)

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Feb. 9: National Clean Out Your Computer Day

Celebrated on the second Monday of February each year, this declutter-oriented observance encourages frequent device users to do some preemptive spring cleaning. Delete junk or duplicate files, remove unused programs and take a minute to keep files organized. (Who doesn’t need a reminder to empty their deleted folder in Outlook?)

PITCH: Clients in all verticals can encourage employees to do a digital – and physical – computer detox by rewarding attendees at an IT workshop with a small on-theme giveaway item.

Computer screen cleaner spray (SCP101) from Tekweld (asi/90807)

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Feb. 14: National Donor Day

It’s no coincidence that National Donor Day lines up with Valentine’s Day – in addition to spreading awareness about the importance of organ, eye and tissue donation, it also links the act of donation with “sharing the love.”

PITCH: Organizations can host Valentine’s Day-themed events encouraging attendees to register as organ donors, giving away heart-shaped promo items to those that do.

Heart-shaped glasses (S53201X) from WOWLine (asi/98360)

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Feb. 20: National Caregivers Day

Recognized on the third Friday of February, National Caregivers Day celebrates both professional and family caregivers and the invaluable work they do to support their clients and loved ones physically, emotionally and financially.

PITCH: Nursing homes or caregiver agencies can say thank you to their hospice nurses, in-home aides and other caregivers that provide essential services to millions.

White rose and jasmine spa slipper gift set (SAFP122) from Stuff A Mug (asi/89971)

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