August might mean the wind down of summer – but that doesn’t mean there’s any shortage of reasons to celebrate or have a bit of fun with a promo campaign. Soak in the last of summer days with a picnic for National Eat Outside Day, or bust out a paperback for National Book Lovers Day, for example. Here are a few ideas for creative promo ideas for some of August’s more unique observances.

Aug. 2: National Disc Golf Day

Celebrated on the first Saturday of August each year, National Disc Golf Day was founded by the Professional Disc Golf Association to recognize a sport that’s experienced steady popularity growth over the past decade. Much like regular golf, disc golf requires a player to hit a target in the lowest number of shots possible – just with a Frisbee instead of a golf ball and club.

PITCH: Suggest corporate clients organize their Q3 team building or meetings with more adventurous clients at a disc golf course instead of a traditional golf course – complete with branded suppliers, of course.

Tri-Flight Disc Golf Set (WE09DGS) from HPG (asi/61966)

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Aug. 5: National Night Out

National Night Out is typically held on the first Tuesday of August each year as a community-building campaign for local law enforcement and first responders.

PITCH: Your town or local municipality can hand out fire hats or police badges to attending kiddos and their families at this year’s event.

Kids PVC Fire Helmet (LL16240402) from Lucky Logo Inc. (asi/68162)

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Aug. 9: National Book Lovers Day

This literary observance is exactly what it sounds like – a chance for bibliophiles nationwide to share their love of reading and encourage friends and colleagues to put down their phones in favor of a good book.

PITCH: Libraries, local bookstores or community organizations can promote reading on this observance with a themed giveaway, like bookmarks or stickers, for patrons on Aug. 9.

Metal bookmark (186) from Wendell August Forge (asi/37457)

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Aug. 17: National Nonprofit Day

National Nonprofit Day is intended to celebrate the critical contributions of nonprofits and charity organizations to their local communities and nationwide – as well as the hard work of the employees and volunteers that make those contributions possible.

PITCH: Suggest that nonprofits show some appreciation for staff, volunteers or donors with a unique piece of branded apparel.

Camden Spliced Crewneck Sweatshirt (5523) from Charles River Apparel (asi/44620)

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Aug. 31: National Eat Outside Day

As summer wanes, National Eat Outside Day is a way to soak in the sunshine and enjoy a meal outdoors – at home, at the park, on a restaurant patio or even at a food truck.

PITCH: Propose that restaurants with outdoor seating mark the occasion, or suggest community organizations host a picnic with branded tablecloths.

Plaid spillproof tablecloth (HB7131) from Hebe Creative Corporation (asi/60277)

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