Roughly 2 million dogs are adopted from animal shelters each year, according to the ASPCA – and what easier group to celebrate than our beloved furry friends? National Rescue Dog Day, celebrated on May 20 each year, is just one example of an upcoming observance ideal for a targeted promo campaign this spring. Pitch the recommendations here to clients in real estate or healthcare now for projects and gifting in May.

May 1/New Homeowners Day

A California real estate agent established New Homeowners Day in 2020 as a way to draw attention to the excitement of buying one’s first home – and recognizing that celebration with a branded gift is an excellent way to leave a good impression on clients.

PITCH: Suggest that real estate agents offer buyers who move into their new homes in May a nice housewarming gift – such as a quality home speaker – in honor of this observance.

Amazon Echo Dot (PWB57659) from Sprinters Advertising (asi/88891)

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May 6/National Nurses Day

In addition to being a day to recognize the contributions and value of the millions of nurses who keep the U.S. healthcare system running, this observance also kicks off National Nurses Week, which ends on May 12 – the birthday of Florence Nightingale, the founder of modern nursing.

PITCH: Pitch to hospitals and healthcare clients that they show a little extra appreciation to nurses on staff with a relaxing wellness kit or thoughtful food gift.

Lavender Spa Gift Basket (1901605) from Stuff A Mug (asi/89971)

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May 16/Love a Tree Day

Keep up the energy from April’s Earth Day with Love a Tree Day in May – maintaining environmental engagement after the United States’ biggest nature-focused holiday could demonstrate an increased commitment to sustainability.

PITCH: Organize a tree-planting or gardening day with your department and gift attendees seeds or plant kits to decorate desks and add a bit of greenery to corporate office space.

Ceramic Planter Set (5662) from Illini (asi/62190)

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May 20/National Rescue Dog Day

Founded in 2018 by the leader of an organization for children to learn to properly care for pets, this adorable observance is meant to bring awareness to the millions of dogs in shelters around the country who deserve a second chance at a forever home.

PITCH: Animal shelters and rescue organizations can plan a special adoption event in honor of this observance, complete with branded pet toys to give away.

Rope Disc (705-6381) from WOV-IN (asi/92980)

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May 31/National Smile Day

Celebrated at the end of May each year, National Smile Day was created by two dentists who just wanted to get people to wear their best smiles more often. Capitalize on it with a smile-worthy promo campaign.

PITCH: Propose that dental offices and orthodontic clinics capitalize on this holiday by giving out special travel dental kits to their patients.

Dental kit (DENKIT) from HPG (asi/61966)

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