Sales Growth Tips From ASI Media’s 2025 Distributor Salesperson of the Year
The BAMKO merch pro, who generated $18.5 million in 2024 promo sales, shares strategies for building a customer base, benchmarking sales, generating referrals and more.
Danni Zupan has a laid-back, easygoing way about her. But don’t let that fool you: The BAMKO (asi/131431) pro is engineering massive success in the promotional products space.
Only in her sixth year in promo sales, Zupan generated nearly $20 million in personal sales in 2024 while working with household name clients like Amazon. For that and more, she was named ASI Media’s 2025 Distributor Salesperson of the Year.
In this Promo Insiders, Zupan shares insights with ASI Media’s Christopher Ruvo, covering everything from building a customer base to generating referrals and benchmarking. One nugget of wisdom for new promo reps looking to score the high-level success Zupan has achieved? “Find,” she says, “the clients that resonate with you and that you have a bond with. It makes your day so much better than bending over backwards for people who don’t appreciate it.”
This episode is brought to you by S&S Activewear (asi/84358).
Key Takeaways
• Cultivate Sincere Connections With Clients: Danni Zupan builds relationships – not just sales. For instance: She laid the groundwork for her $18.5 million 2024 sales year by establishing trust with key contacts at Amazon. By acting less like an “order taker” and more like a strategic partner, that trust became the foundation for business growth.
• Think Bigger: Zupan says that taking a broader strategic view of a client’s business and its needs can unlock incredible sales potential. Probing deeper and more thoughtfully in this way set her on the path to landing a massive recognition program for Amazon drivers.
• Set Structured Goals, but Stay Adaptable: Yearly goal setting, broken into monthly and daily targets, enables accountability and clarity. Zupan adapts her plan as new variables arise to stay aligned with long-term objectives.
• Get Better Results With Time-Blocking: While Zupan admits she doesn’t always follow it strictly, she says time-blocking – structuring the day into focused work periods – is a game changer. Allocating blocks for handling issues, growing accounts and project work allows her to stay resilient and productive when disruptions arise.
• Rely on Experts, Stay Honest: Zupan believes reps can greatly enhance their success by leveraging the expertise of team members and trusted people in their network. She says it’s important not to fake expertise. Instead, be forthright with clients to maintain their trust and deliver accurate information always, even if it means saying, “I don’t know – yet.”