Is Myron on the Rise Again?
Industry veteran Jeff Lederer co-leads an investment firm that bought the Top 40 distributorship – intent on revitalizing the firm. Here, he discusses how the effort is going nearly a year later, including a recent international acquisition.
When the investment firm Jeff Lederer co-spearheads, GIG Myron Holdings, acquired Myron (asi/278980) in the spring of 2023, the veteran promo executive admitted that the Top 40 distributor had seen better days and was in need of a turnaround.
A member of Counselor’s Power 50 list of promo’s most influential people, Lederer and his business partner Christian Feuer aimed to engineer that overhaul. Lederer declared to Promo Insiders at the time that the goal was to make Myron a major industry powerhouse.
Nearly a year later, Myron just made its first acquisition under GIG ownership, buying Germany-based Schneider GmbH, which provides promotional products and B2C furnishing and decoration for the home and office. This prompted questions, including: How is the planned revitalization of Myron going? Why buy a firm in Europe with a diversified business model that includes B2C as part of the build?
In this discussion with ASI Media News Director Christopher Ruvo, Lederer discusses all that and other industry topics, including growing internationalization efforts by some promo distributors.