As a newcomer to the industry, Josh Militello, the recently installed CEO of Counselor Top 40 supplier PCNA (asi/66887), has been struck by the sheer intricacy of promotional products, from manufacturing, to decoration, to distribution and delivery.

Militello is no stranger to consumer products and branded goods – most recently, he was the president of Dometic Mobile Cooling, where he led the Dometic, Igloo and Cool Gear brands. He has also held leadership roles at Masco Cabinetry, Bang & Olufsen America, Homedics, Coleman and Lava World International. Promo, however, is unique.

“In the consumer products world, you’re not having dinner with your competitors,” he said on the Counselor Promo Insiders podcast. “In this industry, everybody is very warm and welcoming and really trying to get the business itself to grow. That’s been quite interesting for me to experience.”

In this episode, Militello speaks with Michele Bell, ASI’s senior vice president of editorial, education & global alliances, about his first impressions of the industry, opportunities he sees at PCNA and his vision for success over the next three years.