An Inside Look at the Acquisition Involving Showdown Displays & AAA Innovations
John Bruellman, CEO of Showdown Displays’ parent company, and Jeffrey Nanus, president of AAA Innovations, discuss what the deal means, along with topics like M&A, supply chain and 2024 sales.
When Sign-Zone, parent company of Top 40 supplier Showdown Displays (asi/87188), acquired well-known hard goods supplier AAA Innovations (asi/30023) in early April, a business with combined sales of $200 million was instantly formed.
Still, simply tallying up to a higher revenue sum wasn’t why Sign-Zone/Showdown and AAA did the deal. Rather, at its most basic but most important level, the acquisition was about bringing together strengths that will be a boon for distributors, executives assert.
“The biggest reason you do a deal like this is to benefit your customers,” says Sign-Zone CEO John Bruellman, a member of Counselor’s Power 50 list of promo’s most influential people.
In this Promo Insiders podcast hosted by ASI Media’s Christoper Ruvo, Bruellman and AAA Innovations President Jeffrey Nanus discuss what some of those benefits will look like, how the acquisition came together, sustainability efforts, and industry-spanning topics like 2024 sales, supply chain and the outlook on promo M&A.