It’s another big rebrand for Orbus.

In July, the Illinois-headquartered supplier formerly known as Orbus Exhibit & Display Group changed its name to Orbus Visual Communications (asi/75209).

Now, an Orbus subsidiary based in Ontario is rebranding too: Ultima Displays Canada is now Orbus Visual Communications Canada (asi/92440).

“The name change aligns with that of Orbus in the U.S. and signifies the strength and breadth of range and service across North America,” executives said in a statement. “Customers can expect superior service and a unified approach to delivering impactful visual communication solutions.”

Orbus and its subsidiaries specialize in the manufacture and sale of visual communication essentials for trade shows, events, retail environments and workplace interiors.

As part of the rebrand from Ultima to Orbus Visual Communications Canada, the supplier has launched a new website that aims to provide customers with an enhanced browsing experience, including easier access to product information, design resources and marketing tools.

Executives said the company is also introducing two product lines to the Canadian market – the MODify Retail Merchandising System and Blaze SEG Light Boxes.

“We are thrilled to unveil the rebranding of Ultima Displays Canada to Orbus Visual Communications Canada, along with the introduction of our new website and groundbreaking new products,” said Tina Vedovat, president of Orbus Visual Communications Canada. “These initiatives support our commitment to delivering innovative and impactful visual communication solutions that resonate with our clients.”

In 2001, Simon Perutz, who passed away in April, established Orbus Exhibit & Display Group in the United States. Orbus is now a market leader in the U.S. and Canada when it comes to the manufacture and production of portable, modular and custom displays used in events, exhibits, retail and corporate interiors.