Throughout its decades of history, Adform Creative (asi/104977) has always striven to act as an ambassador of its clients’ brands, executives said.

Now, the Maryland-headquartered promotional products distributor has a new name that reflects that customer-first approach.

The firm has rebranded as brandor – a combination of the words “brand” and “ambassador.” The new name comes with a new logo – “brandor” in a modern font – and the website www.brandor.com. The new branding also appears on company social media channels and in marketing materials.

Products featuring the new brandor logo.

“From the types of clients we serve, to the complex merchandise programs we deliver, ‘brandor’ better reflects our dedication to work closely with the world’s largest brands to deliver innovative and exceptional branded merchandise solutions,” said Delano Bartolomei, the distributorship’s head of growth.

While the company name has changed, the distributorship’s ownership, products and level of service are not changing, executives said. They emphasized that brandor is the same company that clients across the United States have come to rely on, “just with a new name and a renewed focus on nurturing relationships.”

“Since my grandfather first founded this company over 45 years ago, we have remained dedicated to helping marketing professionals succeed through strategic branding solutions,” said brandor CEO Jason Waskey.