Koozie Group (asi/40480), the seventh-largest supplier by revenue in the North American promotional products industry, has forged a new partnership with Dri Mark.

The Clearwater, FL-based promo firm will begin by offering two pen/highlighter writing instruments from Dri Mark, a company founded in 1958 that was the first to sell an instant-dry marker. Today, Dri Mark continues to offer sought-after highlighters, dry-erase markers and permanent markers.

Koozie Group now offers these pen/highlighter combos from Dri Mark.

“This partnership with Koozie Group allows us to broaden our reach in the promotional products market,” said Cathy Williams-Owen, president and chief financial officer of Dri Mark. “We look forward to building upon this initial launch to deliver more of our world-class writing instruments to a larger audience.”

Dri Mark products that Koozie Group now offers include the Dri Mark Double Header Highlighter Nylon Pen Combo (56048) and the Dri Mark Double Header Highlighter Ball Pen Combo (56049).

“The addition of Dri Mark products blends perfectly with our core competencies,” said Pierre Montaubin, senior vice president of product management and sourcing at Koozie Group. “Their markers are legendary, and they are a nice fit with the other writing instrument brands we offer. We are excited to add these high-quality items from this well-known brand to our lineup.”

Koozie Group reported 2020 North American promotional product revenue of $255 million, good enough to rank the company seventh on Counselor’s annual Top 40 list of the industry’s largest suppliers. Executives David Klatt and Melissa Ralston also made Counselor’s 2021 Power 50 ranking of promo’s most influential people.