Strategy October 19, 2020
Choose a Winner of #PromoOnTheGo Campaign
ASI Show’s intrepid mascot traveled across social media, jet-setting from Florida to Rhode Island, as he visited with a handful of promotional product professionals.
Move over, Flat Stanley. There’s a new globe-trotting icon in town. ASI Show’s intrepid mascot, the always-emphatic Promo, has been flattened and shrunk to convenient portable size – with his many adventures documented across social media.
The idea for ASI’s latest social campaign, #PromoOnTheGo, was spawned from a bit of COVID-era creativity. Tricia Walter, manager of corporate events at ASI, bought a Baby Yoda doll and says she started taking pictures of him “doing silly things like mowing the lawn and learning to drive.” Walter brought Baby Yoda to a visit to ASI’s parking lot in Trevose, PA, where she met up with Jackie Chaszczewicz, senior marketing manager of distributor services.
The two chatted about how Baby Yoda’s escapades were similar to the Flat Stanley Project, an English class staple since the ’90s. Kids would take a cardboard cutout of Stanley with them on summer break, then pass him on to other classmates, along with a letter detailing all the fun they’d had together. “It was a way of keeping us all connected when the summer kept us apart,” Chaszczewicz says. “2020 has a way of making us reminisce about those simple times and that desire for connection, so Flat Promo was born.”
In late September, ASI invited nearly a dozen promo product professionals to take a foam cutout of Promo on their adventures, then post the resulting videos and photos on social media. “When Tricia and Jackie emailed me about this campaign, I was super excited,” says Melissa Newman, ASI’s social media manager. “I love when people bring me ideas they’re passionate about for ASI to implement on our social media.”
Flat Promo popped up on Instagram, Facebook, Twitter and other social media sites, but now it’s your turn to choose the best #PromoOnTheGo adventure. Check out the posts below, then scroll to the bottom to vote on your favorite. The winner, to be announced Nov. 2 across ASI’s social media channels, will receive a $100 Visa gift card and some serious bragging rights.
1. Melissa Newman, ASI Social Media Manager
Promo kept ASI’s Social Media Manager Melissa company while she worked from home.
2. Dawn Marie, ASI Public Relations Manager
3. Javier Melendez, All Star Incentive Marketing
View this post on Instagram
If there are two things that Promo loves, it’s a classic ’80s song and some creative video marketing. When Javier Melendez, account executive at All Star Incentive Marketing, asked Promo to swing by his office in MA, Promo couldn't say no!
4. Tricia Walter, ASI Manager of Corporate Events
View this post on Instagram@asicentral Awww Promo met a new Best Friend while visiting me in Philly! #PromoOnTheGo
It’s the dynamic duo you didn’t know you needed. ASI’s Corporate Events Manager, Tricia Walter, found Promo a new buddy from a galaxy far away in Baby Yoda.
5. Jackie Chaszczewicz, ASI Senior Marketing Manager
Senior Marketing Manager Jackie Chaszczewicz’s frenchie Benny is an influencer in his own right. Did you see his cute TikTok Acount? Check him out here: @benny_thefrenchie. Promo took a fun trip with Jackie and Benny to the Trexler Nature Preserve.
6. Ellie Nuttall, ASI Show Marketing Coordinator
Promo enjoyed a nice, crisp fall day with Ellie Nuttall, ASI Show's Marketing Coordinator, at Marsh Creek State Park! The vibes were immaculate.
7. Jodie Schillinger, Maple Ridge Farms
Hey, look who stopped by! Promo is helping us deliver comfort and joy on the Farm (and sampling a few delicious, gourmet treats in the process). We're celebrating a job well done with treats by the fire! #PromoOnTheGo #foodgiftlove pic.twitter.com/9hSKrREylw
— Maple Ridge Farms (@MapleRidgeFarms) October 9, 2020
All that traveling left Promo pretty hungry, so he decided to make a stop at Maple Ridge Farms to refuel and grab some of his favorite snacks before returning to his ASI family. Promo's obsessed with Maple Ridge Farms’ treats.
8. Jake Krolick, ASI Executive Creative Director
Promo loves Philly. He took a trip to visit ASI’s executive creative director, Jake Krolick, so he could skate for the day. He’s a mascot of many talents.
9. Matthew Cohn, ASI Vice Chairman
ASI Vice Chairman Matthew Cohn wanted to visit his daughter Sydney in Rhode Island, so guess who came along? What an adorable family.
10. Norman Cohn, ASI Chairman
Promo’s always down for taking a selfie with his favorite promo couple, ASI Chairman Norman Cohn and his wife, Suzanne.
11. Rita Ugianskis-Fishman, Senior Vice President and General Manager of ASI Show
View this post on InstagramPromo found some incredible street art while vacationing in Tampa, FL! 🎨 🌴 #PromoOnTheGo @asicentral
After swinging by the Cohns’ for a quick selfie, Promo decided to take a mini-vacay in Tampa, FL, so he could check out some cool street art and visit Rita Ugianskis-Fishman, senior vice president and general manager of ASI Show.