Top 40 distributor Proforma (asi/300094) announced that Kimberly Fulford has joined the company as product & PPE manager. Most recently, she was senior vice president of owner success at Top 40 distributor at AIA Corporation (asi/109480).

Fulford will be responsible for leading Proforma in the PPE market segment, and will report to CEO Vera Muzzillo. She has more than two decades of experience in business, including six in the promotional products industry. She was also named on Counselor’s Hot List in 2019.

“We are thrilled to have Kimberly join the Proforma team to support and manage our successful PPE initiative,” said Muzzillo. “With Kimberly’s wide range of business expertise, her true passion for entrepreneurs and her respect within the industry, we are confident she will add immense value and help support Proforma’s commitment to Owners’ success in the PPE product category.”

According to Proforma, owners have had success in recent weeks with PPE, including individual orders up to $20 million.

“I am very excited to join the Proforma Family in order to make a difference in the PPE category for our more than 600 business owners,” said Fulford. “Proforma’s family culture, its genuine passion to support their distributors’ success and its industry-leading business management technology platform inspired me to choose Proforma.”

Proforma ranked sixth on Counselor’s most recent list of the industry’s largest distributors, with reported North American promo revenue of $378.8 million in 2018.