News March 19, 2019
BIC Graphic Partners With Osprey
Top 40 supplier BIC Graphic North America (asi/40480) has announced a new partnership with Osprey that will see the Clearwater, FL-based supplier provide the outdoor lifestyle brand’s packs to the promotional products industry.
BIC Graphic began offering two Osprey packs this month – the #16069 Daylite and #16070 Daylite Plus. “The Osprey Daylite Series is designed for customers who value versatile solutions with wide-ranging capabilities who also require a depth of color options, from mild to wild to best suit their activity, environment or mood,” BIC Graphic said in a statement.
16069 - Osprey Daylite
BIC Graphic plans to add more Osprey packs throughout 2019. Product information and details are available at www.bicgraphic.com.
16070 - Osprey Daylite Plus
BIC executives said there are a number of reasons they’re excited to partner with Osprey. For one thing, Osprey takes their commitment to being an outdoor industry leader in sustainability, environmental and social concerns seriously, the supplier said. For instance, Osprey products contain no BPA, PVC/phthalates or triclosan. Furthermore, Osprey facilities are inspected and regulated to ensure fair labor practices, BIC Graphic said.
Just as important is Osprey’s commitment to quality. The brand offers what it calls an “All Mighty Guarantee,” which states it will repair any damage or defect for any reason free of charge. If Osprey is unable to perform a functional repair on a pack, the company will replace it. BIC noted that imprinted products may be eligible for the guarantee, however, Osprey will replace any unrepairable pack with an in-line equivalent, un-embroidered pack.
“I’m proud to partner with Osprey because they truly stand behind the quality of their packs with the All Mighty Guarantee,” said Lauren Gantz, senior product manager with BIC Graphic. “Customers want to promote their brands with reputable products and when a company will repair or replace at no charge, you know you’re working with a high-quality partner.”
Founded in 1974 by Mike Pfotenhauer, Osprey makes technical packs designed to perform on outdoor, cycling, travel and urban adventures. Products include a wide range of backpacks, as well as wheeled bags, duffel bags and more.
With reported 2017 North American promotional product revenue of $313.1 million, BIC Graphic North America ranked seventh on Counselor’s latest list of the largest suppliers in the industry.