Miami-based Eyevertising (asi/57371) has rebranded as Bold Promo, unveiling a new logo and refreshed brand identity that reflect the evolution and growth of the company.

Bold Promo, previously Eyevertising, has unveiled a new logo and brand identity.

The supplier said it’s expanding its production capacity through the development of a larger printing and fulfillment facility, and has a growing array of product offerings like premium eyewear, decorated apparel, accessories and drinkware. The Eyevertising brand will live on through Bold Promo’s line of promotional sunglasses.

“Our business has evolved dramatically in recent years, including the increase of the products and services we offer and enhancements to our integrated print-on-demand solution,” said Sylvan Faber, co-CEO and chief technology officer of Bold Promo. “We’re excited to unveil our new brand, which more accurately reflects the company we have become and our bold vision of the promo industry.”

Victoria Newton, co-CEO and chief operating officer, added that Bold Promo’s core values remain the same, despite the evolution of the brand. “Expect the same high-quality products and great level of customer service from start to finish,” she added.

Founded in 2010 as Eyevertising, Bold Promo made its reputation with the introduction of its patented pinhole sunglasses to the promo industry. Visit boldpromo.com for more on the supplier’s new branding.