Canadian News February 29, 2024
St Regis Group Appoints VP of U.S. Sales
Kirk Russell brings over 30 years of industry experience to his new role.
An awards and gifts supplier with significant presence in both the U.S. and Canada has a new executive.
St Regis Group (asi/84592; Canada, 84595) welcomes Kirk Russell as vice president of USA sales. Russell brings more than 30 years of industry experience to the role, including time spent at Top 40 supplier Spector & Co. (asi/88660) and Norwood – now part of Top 40 supplier Koozie Group (asi/40480) – and will oversee the company’s sales teams.
“We are extremely excited to welcome Kirk into the St Regis leadership team and have entrusted him to oversee all sales initiatives to support our existing relationships, develop new revenue streams and identify new growth opportunities,” said Chief Revenue Officer Merrick Falkenstein. “Kirk has a strong winning attitude and personality, which will complement and enhance St Regis’s ability to meet the needs of our customers as we continue to provide quality, innovative products and unmatched service to the promo marketplace.”
Russell said he’s excited to join the company and appreciates “the opportunity to contribute to this impressive enterprise which continues to grow. St Regis has a well-established seasoned sales team and I look forward to working with and leading this fantastic team to reach our highest potential.”
In recent months, St Regis announced an exclusive partnership with retail glassware brand RIEDEL and welcomed Jesse Waltman as chief financial officer. At Promotional Product Professionals of Canada’s (PPPC) National Convention in the fall, Falkenstein was inducted into the PPPC Hall of Fame.