Pro Towels (asi/79750), a promo supplier based in Pittsburgh, PA, has launched a new division to help distributors score more business in the sports market.

The “Pro Towels Sports” department will work with industry distributors to meet the requirements of teams and organizations across various sports leagues. The firm says there’s increasing demand for customized promo products in the sports sector – and Pro Towels believes it can help distributors capitalize.

Rally towels like this one are a popular item in the sports market.

The supplier has tapped Nick Mason to lead the sports division as marketing manager/coordinator.

“We are working with distributors on growing our rally towel business in all aspects,” Mason told ASI Media. “This includes work with our current distributors who service teams, as well as reaching out to more distributors to try and get into the collegiate market as much as possible.”

Pro Towels noted that it already provides rally towels, gameday giveaways and T-shirt decorations to the National Football Leage, National Basketball Association, Major League Baseball, National Hockey League and more than 100 collegiate teams, as well as numerous local and high school teams.

Keith Lofton, Pro Towels’ vice president of sales, said: “Adding Nick and launching this new exclusive division will only help serve our best partners even better.”

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