Sock101 (asi/88071) has added a promo industry veteran to lead its sales team.

The Lee’s Summit, MO-based supplier recently announced that it hired Rachel Hoskins as national sales director; in this role, she’ll help to shape and execute Sock101’s sales strategy, expand its market presence and foster strong partnerships with clients.

Rachel Hoskins, Sock101 (asi/88071)

“Rachel brings a wealth of experience, enthusiasm and a proven track record in sales leadership,” Sock101 said in its announcement of her hiring. “With over 11 years of experience in the promotional products industry, Rachel has consistently demonstrated her ability to drive sales growth, build strong relationships with clients, promote a positive culture, as well as be a part of and lead high-performing sales teams.”

In a LinkedIn posting, Hoskins expressed excitement for her new company, noting that she is “thrilled to collaborate with such a creative and talented team, and eager to lead the sales department towards further growth.”

Prior to joining Sock101, Hoskins spent nearly three years as national sales manager at Threadfast Apparel (asi/91163). She had a stint as business development manager at Grandstand (asi/213018), a Lawrence, KS, company that specializes in custom-decorated glassware and other items. She’s also held positions at HanesBrands (asi/59528) and distributor Partners N Promotion.