Facilisgroup, a software-as-a-service company and partnering platform within the promotional products industry, has joined forces with LiV2, a leading sales training and professional development provider. Adding the LiV2 training system marks an expansion of the already successful Facilis University platform, according to the company.

Scott Anderson and Alina Rubinshteyn, co-founders of LiV2, have joined the Facilisgroup team as part of the partnership.

“Facilisgroup and LiV2 share mutual ideals and beliefs on how a dynamic professional development program can really take this industry to the next level,” said Ashley McCune, president of Facilisgroup. “Bringing Scott and Alina into the Facilisgroup family allows us the opportunity to continue our evolution by making professional development a core competency of Facilisgroup. The additional focus dramatically increases the value and benefits we bring to our partners.”

The St. Louis-based LiV2 team sees its arrangement with Facilisgroup as the culmination of the original plan for its organization.

“We’ve always envisioned some sort of strategic alliance within the industry, and Facilisgroup has always been at the top of our list,” Anderson said. “They’ve been highly supportive of us from day one, and the combination of their people, culture and shared view of the opportunity for education within the industry makes this relationship so very special. Facilisgroup invests in their people and their partners, so to sit alongside Ashley and her team to help do that is such an exciting opportunity.”

Rubinshteyn agrees that the two groups’ goals align. “Together, we can provide that secret sauce: accountability. In sales training of the past, people may be excited after a webinar or seminar, but oftentimes nothing happens. With the Facilisgroup technology involved, the proof is there; accountability is key.”

The collaboration provides synergy between LiV2’s best-in-class sales training with Facilisgroup’s technology, providing users with metrics-based proof that the training is working effectively.

“This is truly an instance where one plus one equals three,” McCune added. “The alignment of training and technology will be a vital piece in helping younger individuals develop a love and passion for our industry, and we couldn’t be more excited.”

Facilisgroup is headquartered in St. Louis, with offices in Ottawa.