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Vistaprint Debuts Search Engine Listings Manager

The digital marketing tool aims to help businesses efficiently submit and update their online listings on Google and other sites.

Vistaprint, a web-based seller of marketing materials and promotional products for business and more, has launched a new digital marketing service that enables businesses to submit, maintain and update all their search engine listings information through a single dashboard.

Vistaprint, a division of Netherlands-based Top 40 distributor Cimpress (asi/162149), says its Search Engine Listings Manager is capable of automatically pushing new listing information, updates and changes to more than 20 sites, from Google and YAHOO! to Yellowpages.com, Facebook, Yelp and more.

The company maintains the that the new digital tool will streamline the listing process, providing consistency, eliminating barriers that small businesses might encounter when trying to participate in online listings, and helping web searchers more easily find goods and services they desire.

Vistaprint says it has partnered with Google My Business on the offering.

“In working closely with small business owners, we’ve found that they understand the importance of increasing traffic to their websites to bring in new customers and getting listed on Google should be their first step,” Vistaprint Senior Director of Digital Products Alfredo Ramos says. “Our newly launched Search Engine Listings Manager offers a simple and time-saving solution to get business information on Google, along with getting listed across additional search engines and online directories with a single submission.”

The new offering from Vistaprint is another example of how companies in the print and promo space are trying to diversify their offerings in a tech-disrupted marketplace to provide more value to customers.

Vistaprint’s Search Engine Listings Manager is now available for use throughout the U.S. and Canada for $20 per year