The Pro: Harry Ein, Owner, Perfection Promo

Client: The Golden State Warriors
Job: Provide Warriors season ticket members with a valuable, exclusive gift that would celebrate the NBA team and commemorate the opening of the new arena in which they play
Order Value: Approximately $60,000

Step One: Prove Yourself
Harry Ein is the sole operator of his San Francisco distributorship, and yet he’s built a business that routinely generates $4 million to $4.5 million annually. In part, he’s achieved the impressive accomplishment by being a master relationship builder who’s fanatically devoted to his clients’ success. The approach led him to become a trusted vendor for the Sacramento Kings, a professional basketball team. So smitten were the Kings with Ein’s work that they referred him to counterparts at another pro hoops club – the Golden State Warriors, six-time NBA champions and the most dominant team of the past decade. Over the years, Ein became one of a select number of key promo partners for the Warriors. His handling of hundreds of orders for the club compelled decision-makers there to believe he’d be the perfect pro to deliver on a high-end, pivotally important appreciation initiative for the team’s most cherished fans.

Step Two: Become the Consultant
Ein knows success starts with listening – with deeply understanding the client, their audience and the goal of the promotion. As such, he committed to grasping the full scope and import of the Warriors’ project. The team wanted a truly unique gift it could provide to 2019-2020 season ticket members – an item that would rise to the level of a commemorative keepsake. The gift had to be special because it would mark the inaugural year at Chase Center, the just-built indoor arena in San Francisco that would serve, for the first time, as the Warriors’ home. The team had formerly played at the Oakland Arena. “We needed to come up with something that had a real wow factor – a product that would celebrate and commemorate the Warriors, the new arena and the important role the fans play in supporting both,” says Ein.

Step Three: Collaborate Creatively
With parameters set, Ein began developing potential solutions in consultation with the Warriors and enlisted the aid of a trusted supplier – BamBams (asi/38228) and its VP of Sales Benn Chazan – early in the process. Creative collaboration between the partners quickly ensued and an ideal product concept was born: A commemorative ticket made of metal with attractive on-brand dimensional elements done in relief. The ticket was to feature references to the Chase Center, its San Francisco location, the Warriors, and the fact that season ticket members are an integral part of the Warriors’ inaugural year at Chase Center.

Step Four: Make the Deadline
Ein and the others knew the product would be a hit. Now the challenge lay in getting it produced on time to ship to season ticket members. That was no easy feat, given that thousands of the metal tickets had to be custom-built overseas and then delivered in a compressed timeframe of little more than a month. Working with Chazan and BamBams, Ein connected with a quality factory in China. With Ein and BamBams in close communication, the manufacturer created proofs, molds and ultimately a pre-production sample. Ein reviewed it all with the Warriors, gaining the necessary approvals to move production forward.

“Communication and transparency are really important on an order like this,” Ein says. “I set expectations, letting my client know, for instance, that if they wanted a different mold, we probably wouldn’t be able to meet their date. I also kept them informed throughout the process about how things were going. It’s our job to manage the client relationship and provide assurances.”

Step Five: Package Smartly
It’s also the distributor’s job to head-off certain potential hazards, says Ein. Along with Chazan and BamBams, Ein saw to it that the tickets were securely packaged so their accompanying stands wouldn’t cause scratches or other damage while in transit. The meticulousness on packaging – and managing the entire order process for that matter – paid off. The tickets arrived on time at the Warriors’ third-party fulfillment partner. The gifts shipped to Golden State season ticket members as part of their season ticket package. Says Ein: “We were all really impressed with how this turned out.”

Step Six: Move the Relationship Forward
Not one to let opportunities slip by, Ein continues to hustle for the Warriors, having provided the team with an array of solutions since the late summer 2019 commemorative ticket campaign. “I’m happy to say it’s a continuous relationship,” says Ein.

The commemorative metal ticket Harry Ein provided for Golden State Warriors season ticket members.