Awards July 27, 2023
Top 40 Suppliers 2023: No. 1 SanMar
Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.
SanMar
(asi/84863)
Company Snapshot
Revenue figures are in $millions
Previous Rank: 1
2022 Revenue: $3,400.0 (Estimate with guidance)
2021 Revenue: $2,880.0
Year-Over-Year Difference: 18.1%
2020 Revenue: $2,300.0
2019 Revenue: $2,400.0
Top Company Officer: Jeremy Lott, CEO
Year Founded: 1971
Headquarters: Issaquah, WA
SanMar continues its reign as the largest promotional products supplier, with an 18% sales increase from 2021 to 2022. It’s no surprise that the Issaquah, WA-based firm, led by Power 50 member Jeremy Lott, was recently deemed one of the Best Managed Companies in the U.S. by Deloitte Private and The Wall Street Journal.
The company has made notable announcements and investments on a number of fronts. In March the supplier revealed it’s investing about $50 million to establish a 1.1 million-square-foot flagship distribution center in Hanover County, VA, (expected to be fully operational in 2024) that will employ about 1,000 people and help inventory and shipping efficiencies. Continuing its pattern of aligning with top-tier brands, at the beginning of the year SanMar announced a partnership with iconic retail label Brooks Brothers.
The multibillion-dollar supplier is also a sustainability leader – last year announcing its plans to dramatically reduce greenhouse gas emissions by 2030.