Canadian Solutions for Business (CSB), a division of Counselor Top 40 distributor American Solutions for Business (ASB, asi/120075), has appointed four new members to its leadership team: Joshua Shaw, director of sales recruiting; Nick Bogias, director of onboarding; Sarkis Barkanian, director of vendor relations; and Yana Lopes, marketing and social media coordinator.

In their new roles, they’ll be responsible for expanding CSB’s presence in Canada and building vendor relationships.

From left: Nick Bogias, Sarkis Barkanian, Joshua Shaw and Yana Lopes, CSB

Shaw has more than 12 years of industry experience as the national key account manager at Cutter & Buck Canada (asi/47967), part of Counselor Top 40 supplier Cutter & Buck (asi/47965), and as the national business development manager at Debco, part of Top 40 supplier HPG (asi/61966). Bogias has held executive roles at companies such as Pepsi, Bell Canada and Virgin Mobile and was the vice president of sales at Good Things (asi/254130).

Meanwhile, Barkanian comes to CSB with six years of experience managing enterprise accounts at Staples Promotional Products Canada, part of Counselor Top 40 distributor Staples Promotional Products (asi/120601). Lopes, who now leads CSB’s digital communications, was most recently the social media and assistant manager at fitness company F45 New Toronto. She has a degree in advertising and marketing communications from Sheridan College in Mississauga.

“At CSB, our growth is driven by people, including the talented leaders, associates and vendor partners who make this business possible,” said Larry Zavadil, founder and CEO of CSB and ASB, and a member of the Counselor Power 50 list of the most influential people in promo. “Welcoming Josh, Nick, Sarkis and Yana is another step forward in building a strong foundation in Canada.”

With 2024 North American promotional products revenue of $325.1 million, ASB ranked 12th on Counselor’s most recent list of the largest distributors in the industry.