Rachel Newman is stepping into a new role as president of LAT Apparel (asi/65948).

With more than 25 years of experience in the apparel industry, Newman joined the Ball Ground, GA-headquartered apparel supplier as chief commercial officer last year. In that short period, she helped refine brand direction, enhance relationships with customers and level up the brand’s position in the promotional apparel market, the company said.

“Rachel’s leadership, deep industry experience and passion for the LAT mission make her the right person to lead us into the future,” said Jon Hays, CEO of LAT. “She has an exceptional ability to balance innovation, operational excellence and team development – all while keeping the customer at the heart of our decisions.”

Rachel Newman, LAT Apparel (asi/65948)

Prior to joining LAT, Rachel served as VP of Champion U.S. and spent over 25 years at Hanesbrands (asi/59528), where she oversaw printwear and Hanes apparel. She received her bachelor’s degree in international business at Bradley University and earned a master’s degree in business administration from The University of North Carolina.

“I’m honored to step into this role and continue building on the incredible foundation our team has created,” Newman said. “LAT Apparel has always stood for quality, creativity and strong partnerships. I’m excited for what’s ahead as we continue to grow and evolve together.”

LAT was started in 1982 and operates two distinct apparel brands – the Live & Tell by L.A.T. collection for adults and youth, and the Rabbit Skins brand for infants and toddlers.