News May 26, 2026
Wild Thang Acquires Northern Irish Distributor Partridge Peartree Promotions
The U.K.-based firm says the deal will strengthen its regional presence across Ireland, Northern Ireland and mainland Europe.
Key Takeaways
• Wild Thang (asi/360233) has acquired Partridge Peartree Promotions, adding a Northern Ireland location and strengthening its regional presence as part of a broader growth strategy.
• The acquisition – Wild Thang’s first in Northern Ireland – aims to boost service capabilities and help drive £20 million in revenue within three years.
U.K. based print and promo distributor Wild Thang (asi/360233) is expanding into Northern Ireland.
The company and certified B Corp struck a deal to acquire Derry (Londonderry)-based promo firm Partridge Peartree Promotions (PPP). Financial terms of the deal weren’t disclosed, but Wild Thang said the agreement will help the company achieve £20 million ($26.9 million) in revenue within the next three years.
“Completing the acquisition of Partridge Peartree Promotions marks a very proud moment for everyone involved,” said John Howarth, group global supply and contract director at Wild Thang. “Our conversations began almost two years ago, and it quickly became clear that the alignment in values, ethics and vision made this a genuinely strong fit, something we see as fundamental in any successful partnership.”
Wild Thang said the acquisition isn’t simply about growth in size, but also strengthening its service offering, increasing its regional presence and creating greater opportunities for customers, teams and partners.
“This is yet another special milestone moment for Wild Thang and the rest of the team, highlighting our continued growth ambition even after 30 years in business, to create a world-class, industry-leading company focused on being a force for good business,” said Andrew Dwerryhouse, Wild Thang managing director. “We could not be more excited to welcome the wider Partridge Peartree team into our own family business and help build on their exceptional industry reputation.”
Founded in 1988, PPP adds Northern Ireland to Wild Thang’s locations, which also include Liverpool, Dublin and New Jersey. PPP will now operate under the name “Partridge Peartree, part of the Wild Thang group.”
“Like us, our new partners, Wild Thang, are a family-owned business with a passion for excellence in promotional merchandise,” added Clare Higgins, director at Partridge Peartree Promotions. “Having followed similar journeys in business, we quickly recognized a natural fit in our company cultures. This is more than an acquisition. It is a coming together of minds, shared values and a common ambition for the future.”